Tesla Still Doesn't Need Paid Advertising to Make Sales
Posted in: Uncategorized
Tesla CEO Elon Musk stressed this week that the electric car maker is not spending much to market its Model 3, a sedan that company is counting on to enter the mainstream.
“We’re not promoting the car,” he said on an earnings call Wednesday. “If you go to our stores, we don’t even want to talk about it, really, because we want to talk about the thing that we can supply. If somebody orders a Model 3 now, it’s probably late next-year before they get it.”
But even as the Model 3 goes on sale for anticipated delivery starting in the fourth quarter, word-of-mouth and free media coverage seems to be enough to fuel demand for the foreseeable future. Consumers have put down deposits on nearly 500,000 of the cars so far. That dynamic presents a unique challenge to established automakers, which eclipse Tesla in total sales but advertise massively to maintain market share and, increasingly, to seed demand for their own fledgling electric brands.
Post a Comment