Tesla Sees Your Super Bowl Ad and Raises You a Rocket Launch
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Kia may have scored some kudos and Lexus attracted eyeballs with Super Bowl ads on Sunday. But no auto brand has pulled off a publicity stunt quite like the one Tesla just managed.
Elon Musk’s very own cherry red Tesla Roadster floated through space to the cheers of a crowd and David Bowie’s “Life on Mars?” at the end of a 43-minute webcast that drew millions of viewers Tuesday afternoon. The sports car was the payload for the flight of the Falcon Heavy rocket that Musk’s SpaceX launched for the first time.
Images of the car posted by Musk on Twitter and Instagram will serve as the latest example of electric-car maker’s unconventional promotion methods. It’s shunned traditional auto advertising and relied on its CEO’s star power to become a $57 billion company, making it more valuable than Ford Motor Co.
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