Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting
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Advertisers and publishers had a frank discussion about ad fraud at the Interactive Advertising Bureau’s Annual Leadership Meeting yesterday. The town hall session, titled “Confronting Fraud: It’s Time to Clean Up the Industry,” highlighted the conflicts that exist, as the industry struggles to deal with the issue.
“We’re getting ripped off,” said Bob Liodice, president-CEO of the Association of National Advertisers, in front of a room consisting mainly of publishers and ad-tech companies. “You asked about the temperature?” he said, looking at one of the facilitators. “The temperature is very hot. Very very hot.”
Mr. Liodice’s pointed remark was typical of the discussion, where advertisers demanded the problem be eradicated. And publishers insisted they’re working on it.
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