Tensions flare between Google, publishers as GDPR deadline looms
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Four major trade bodies that represent some 4,000 publishers from around the globe have found themselves in a standoff with Google and its CEO Sundar Pichai.
The heart of the issue rests with how the tech company is approaching the European Union’s Global Data Protection Regulation, which takes effect on Thursday. Google says it’s committed to complying with GDPR and that it’s working with publishers to prepare for the new regime, which was designed to give people more control over how their data is used for targeted advertising.
But some publishing executives say Google’s public statements don’t match its actions, arguing that the company is really using its dominance in the digital ad ecosystem to improve its advantage while giving publishers the short end of the stick.
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