Hasta La Creative!

The Tennessee Governor’s Highway Safety Office has come under scrutiny after a DUI ad campaign was released this past weekend. Critics have called the campaign’s depiction of women sexist and offensive.

The campaign was created by the Tombras Group of Knoxville, which has worked on campaigns like “Click It or Ticket” and “Drive Sober or Get Pulled Over” for the National Highway Traffic Safety Commission. Materials for the campaign were released throughout Nashville over the weekend, and cost just over $77,000, according to a report from The Tennessean’s Natalie Neysa Alund.

“Coasters and fliers for the ad campaign started popping up at bars across Nashville this past weekend, boasting slogans that refer to girls looking ‘hotter’ when guys are under the influence and finding out ‘a marginally good-looking girl’ later is ‘chatty,’ ‘clingy’ or ‘your boss’s daughter’ as signs that maybe a man has had too much to drink,” Ms. Alund’s report stated.

Continue reading at AdAge.com