Tencent's Lau Woos Marketers With Numbers and 'Technology With Warmth'
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While Publicis Groupe and WPP talked about reducing their presence at the Cannes Lions festival, and Facebook and Google seemed less omnipresent this year, Tencent was all in at Cannes as China’s internet giant extends its relationships with Western marketers.
SY Lau, who stepped up in March to a new role as chairman of Tencent Advertising and chairman of group marketing and global branding, talked to Ad Age in The Clubhouse, a glass-enclosed airy space that was Tencent’s headquarters for the week on the first floor of the Palais overlooking the Croisette. (Tencent hosted China Day at Cannes, organized by the China Advertising Association with sessions featuring top execs like Glory Zhang, chief marketing officer of telecommunications group Huawei).
Educated in the U.S, Lau was one of the first traditional agency execs to be poached to bring advertising and marketing knowhow to an emerging internet business 11 years ago after running BBDO, Publicis and Dentsu Y&R in China. At Cannes, Lau hobnobbed with marketers, lunching with Luis di Como, Unilever’s senior VP- global marketing, and dining with Asmity Dubey, chief marketing officer for L’Oreal China and Asia Pacific.
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