May
13
Tencent's Ad Revenues More Than Double, Boosted by Video and WeChat
Posted in: Uncategorized
Quarterly advertising revenues for Chinese tech giant Tencent soared 131% year-on-year, powered by fast growth in video and from mobile ads on all-purpose social app WeChat.
Tencent makes much more money from games than from ads, and it commands a smaller share of the global ad market than Chinese search giant Baidu or e-commerce behemoth Alibaba. But its strong mobile focus is boosting its appeal to advertisers.
In the first three months of last year, Tencent made only about 6% of its revenues from ads; that share rose to 12% in the first quarter of 2015. Total revenues were $3.6 billion in the first quarter, up 22% from a year ago. Of that sum, $443 million came from ads.
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