Mar 08

TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences

Posted in: Uncategorized

As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers’ first-party data. Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream. And unlike other solutions that rely on first-party data,…

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