Telenor Norway: Sound of Silence

Telenor is the leading telecom company in Norway and the only provider of HD Voice, a new technology that filters out the background noise. To promote HD Voice, Telenor challenged the artist Oscar Danielson to record a single at the noisiest place in Oslo, the demolition of Smestad firestation.

Advertising Agency: TRY/Apt, Oslo, Norway
Creative Directors: Stian Johansen, Thorbjørn Ruud, Petter Bryde, Janne Brenda Lysø
Copywriters: Petter Bryde, Janne Brenda Lysø, Pia Ølstad
Art Directors: Stian Johansen, Thorbjørn Ruud, Sveinung Arnestad
Casevideo: Ole Jakob, Bøe Skattum
Production company: Pravda
Directors: Kristoffer Carlin, David Reiss-Andersen
Producer: Erik Schøien
Published: May 2013

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