Dec
30
‘Techo Paranoia’ and 9 Other Privacy Trends Marketers Need to Watch In 2014
Posted in: UncategorizedDictionary.com deemed “Privacy” to be the word of 2013. It seems appropriate considering continual media coverage of the National Security Administration’s data harvesting efforts, not to mention a heightened recognition among the general public the data we generate and who’s collecting it.
What will it mean for marketers in 2014? Ann Mack, JWT’s director of trendspotting, along with others at the global ad agency giant have some predictions on privacy we pulled from its report, “100 Things to Watch in 2014.”
1. Mobile tracking beacons proliferate.
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