Hasta La Creative!

Rebounding after several sluggish years, marketing budgets at technology companies will be up an average 3.5% this year over last year, and marketing revenue will be up an average 3.7%, according to an International Data Corp. study released today.

IDC’s twelfth annual “Tech Marketing Benchmark Study” was based on a survey of 101 senior marketers at technology companies, with average revenue of $7.7 billion, conducted in the third quarter.

“This is the first time in eight years — since before the recession — that we have seen marketing budgets rising at the same rate of increase as marketing revenue,” said Rich Vancil, group VP-executive advisory group at IDC.

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