Hasta La Creative!

“Insanity” might not be the best word to describe anything, but it’s how some people described Salesforce Dreamforce prior to attending the event for my first time. And to an extent, it certainly is crazy.

More than 170,000 people came to this year’s spectacle and regardless of where you were, where you were going, you always saw a sea of people wearing Dreamforce badges. Escalators at hotels and event venues were slammed in every direction. Walking outside meant keeping your head on a swivel.

Dreamforce takes over several blocks and transforms them with forest-themed installations: There’s fake grass on gravel, waterfalls and rock climbing walls.

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