Hasta La Creative!

Do batteries really count as tech products? We guess they do, and so does Gearlog, which includes Energizer on its list of iconic tech ad campaigns. But it somehow seems out of place. Just about all the other ads are for computers. Which makes sense, given that the inspiration for the list was Microsoft’s upcoming $300 million campaign—money that they’re basically setting on fire, given how effectively they’ve marketed Vista up to now. Oh, there are a couple of stragglers on the list, like RCA’s “Nipper” and Maxell’s “Blown Away Guy.” But I doubt anyone even remembers Nipper. He’s occupying space that could house something truly immortal, like “Don’t Copy That Floppy.”

—Posted by David Kiefaber