Mar
27
Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts
Posted in: UncategorizedIn a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes. Sources say that Altice-owned monetization platform Teads has spent the last week notifying publishers that its earlier revenue guarantees may not materialize, while fellow ad-tech company GumGum has proposed extended payment terms. According…
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