May
14
TD Ameritrade Taps Havas for Creative
Posted in: Uncategorized
TD Ameritrade has named Havas its agency of record, Ad Age has learned.
The company, whose main competitors are Charles Schwab, E-Trade, Scottrade and Fidelity, spent $192.7 million on measured media in 2013, according to Kantar Media. Its 2013 filing with the Securities and Exchange Commission reported that it spent $239 million on “advertising” expenses that year, a decrease of 4% from the year prior.
The company said in the filing that it invests heavily for retail clients through websites, financial news networks and other TV networks as well as with print and direct mail, while advertising for institutional clients is “significantly less.”
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