Hasta La Creative!

In case you caught some of Apple’s super epic product launch event yesterday amidst all the Chinese translations and tech glitches, the company announced new versions of its signature product along with the much-discussed Apple Watch. Apple and its AOR TBWAMedia Arts Lab also launched a couple of new spots to promote the iPhone 6 and the slightly larger iPhone 6, which includes the “Plus” designation.

The celebrity hand models are Jimmy Fallon and Justin Timberlake. In the first spot, the two break it down in what we choose to read as a (slightly off-key) a capella tribute to the late, great Stanley Kubrick:

The second spot is more straightforward, and it’s less a collaboration than a competition. (Spoiler: JT wins.)

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