TBWA CD Graf Heads to Saatchi
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NEW YORK TBWA\Chiat\Day New York executive creative director Gerry Graf has resigned to accept an offer to run Saatchi & Saatchi’s creative department here, sources said.
TBWA worldwide CEO Tom Carroll confirmed the resignation this afternoon. “Gerry has done great work for us and we really appreciate it,” Carroll said. “We wish him well.” He declined further comment.
At Publicis Groupe’s Saatchi, Graf would succeed chief creative officer Tony Granger, who in November resigned to become worldwide creative director at WPP Group’s Young & Rubicam in New York.
Since Granger resigned, he has continued to work at Saarchi because he has a one-year notice period in his contact and Saatchi worldwide CEO Kevin Roberts had held him to that clause.
Graf, who did not return calls, has been at Omnicom Group’s TBWA\C\D since December 2003. On his watch, the New York office’s reel has improved markedly, with the creative department producing quirky, irreverent work for Mars brands such as Skittles, Combos and Snickers.
Saatchi’s top clients include Procter & Gamble, General Mills, JC Penney and Wendy’s.
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