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Diet Coke — which has been stuck in a sales rut — is making a new taste appeal with three TV ads that include Taylor Swift, a crowded airplane and a carwash. The spots are part of a new campaign called “Get a Taste” that seeks to get attention by posing the question, “What if life tasted as good as Diet Coke?”

In the first spot, called “Economy Class,” a woman stuck on a crowded overnight flight takes a sip of Diet Coke, prompting a party. The ad (above) will debut during Wednesday’s season premiere of “Nashville” on ABC.

A second spot, dubbed “Carwash,” will begin airing in early October and showcase an everyday industrial carwash that is transformed into a “lively, Gatsby-style party,” according to the brand. A third TV spot will feature Taylor Swift, who first began partnering with Diet Coke last year.

Continue reading at AdAge.com