Nov 04

Target’s First Loyalty Program Failed. Here’s How It Built a Better One

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PALM SPRINGS, Calif.–Target CMO Rick Gomez described the company’s new loyalty program, Target Circle, as the product of learning from previous missteps. The retailer rolled out Target Circle earlier this year, and the company claims it’s now of the country’s fastest-growing loyalty programs, with 25 million sign-ups in the first four weeks. But this wasn’t…

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