Hasta La Creative!

URL: http://EverydayShow.com

On January 24th, The Everyday Collection went live with the first ever Tweet-to-Runway show – a runway spectacular inspired by everyday tweets. Thousands participated, hundreds were chosen to have their tweets performed on the catwalk and featured with products from The Everyday Collection by Target. To everyone who joined the event, thanks for showing the world just how fabulous the everyday really is. And to everyone who tuned in for the show: Work it. Own it. Everyday day.

Advertising Agency: mono, Minneapolis, USA
Production Company: Tool of North America
Director: Jason Zada