Jul
31
Target the Audience or Ride Along With the Content?
Posted in: UncategorizedNEW YORK (AdAge.com) — Like nature vs. nurture, the debate between targeting content or audiences is something of a philosophic argument in the marketing world. Some people believe targeting audiences is what matters most — regardless of where they are browsing online; others believe that the quality and context of the website on which a consumer is targeted matters.
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