Hasta La Creative!

Target and Pinterest are teaming up on a new service for consumers that could make copying a friend’s nursery dcor or finding a backpack exactly like a coworker’s much easier.

The Minneapolis-based retailer is licensing Pinterest Lens, a visual-search tool that debuted this past February. Now, consumers who use Lens via Target’s Cartwheel app can take a picture of products they want and Target will send them a set of potential lookalikes from Target.com.

Target will be the only retailer in the U.S. to leverage the service, available first through its gift registries and then through its appjust in time for the holidays.

Continue reading at AdAge.com