Hasta La Creative!

Target has been mired in bad publicity for months.

It began with the massive security breach that impacted millions of shoppers just in time for holiday shopping. But with the aftereffects still lingering this month, CEO Gregg Steinhafel stepped down, and Gawker published an anonymous rant by someone described as a mid-level employee that detailed the company’s “passive aggressive” culture. The author called for a “serious change in their leadership and culture,” suggesting every top executive except CMO Jeff Jones should be shown the door.

“They expect you to conform to them, to be ‘Targetized’ and drink the Koolaid,” the Gawker post read in part. “If you aren’t super bubbly, super social and passive aggressive, you get told that you’re a problem. Being direct, wanting to actually get your work done, asking questions and pushing back are all viewed as bad things and you’ll be told to tone it down or you’ll be pushed out.”

Continue reading at AdAge.com