Hasta La Creative!

Target is using the Force to connect with consumers this fall.

The Minneapolis-based retailer is unveiling a tribute to Star Wars fandom that features an interactive website offering users a spot in the galaxy as well as an in-store shop with exclusive merchandise.

As part of a partnership with Lucasfilm, Target will collect Star Wars memories, like lightsaber battles and Chewbacca impersonations, through a microsite called SharetheForce.Target.com. Users can submit photos and videos to the site from Facebook and Instagram in exchange for a unique set of galactic coordinates indicating where their memories will be housed.

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