Dec
27
Taking Media In-House Is not a Case of One Size Fits All
Posted in: UncategorizedSometimes it is better to take back control, while other times it’s better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional media agencies-the in-housing narrative has gone to-and-fro. In-housing, where a brand takes…
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