Taco Bell Names Next CEO: Brian Niccol, Marketing Chief for Doritos Tacos Launch
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Taco Bell has promoted Brian Niccol, its president and former chief marketing and innovation officer, to CEO.
The move comes about three weeks after Taco Bell CEO Greg Creed was elevated to CEO of parent company, Yum Brands, effective in January. Mr. Niccol will also assume his new role at the beginning of 2015.
As CEO of Taco Bell, Mr. Niccol will be responsible for driving overall brand strategy and performance of the business in the U.S. and internationally, the company said. Part of that responsibility will be making good on the company’s goal of doubling system sales to $14 billion by 2022 and opening 2,000 new restaurants, a strategy that includes focusing on organic growth through innovation, expanding sales at various times of the day, restaurant development and operations.
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