Taco Bell Blacks Out Its Social Sites To Launch Mobile App
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Taco Bell has gone dark.
As part of the launch of its mobile-ordering and payment app today, Taco Bell has blacked out its social- media channels, including Facebook, Instagram and Twitter, and even its website. The idea is to play up the announcement and attract attention with a Twitter feed, Facebook page and website all showing nothing but a black screen as of this morning. Each of those pages, the company said, will only offer a link to the app download, which will be available for both iOS and Android phones.
The chain also hopes to prompt conversation with its #onlyintheapp hashtag. That hashtag is meant to illustrate that customers at Taco Bell can now view and select specific ingredients for their food with the app in a way they previously weren’t able to, according to a statement.
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