Taco Bell Axes Kids Meals
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Say goodbye to kids meals at Taco Bell.
Taco Bell said Monday that it’s eliminating kids’ meals — often a target of nutrition activists — from its menu. Taco Bell is touting itself as the first national fast-food chain to do so, noting that the move will be completed by January.
The chain said it’s ditching kids’ meals because they aren’t relevant to its core customer — millennials, generally in their late teens and early-to-mid ’20s. “As we continue our journey of being a better, more relevant Taco Bell, kid’s meals and toys simply no longer make sense for us to put resources behind,” said Greg Creed, CEO of Taco Bell, in a statement. “What does make sense is concentrating on expanding choices that meet and exceed the diverse needs of consumers of all ages, without losing focus on what makes us great today.”
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