May
06
T-Mobile Touts Its ‘Game Changer’ Status With Major League Baseball Deal
Posted in: Uncategorized
T-Mobile, the pesky gadfly of the telecom business, is advancing its partnership with Major League Baseball and launching a nationwide campaign that takes a broad swipe at the industry.
A new 30-second commercial starting Bryce Harper, the Washington Nationals outfielder and T-Mobile endorser, will premiere on ESPN Wednesday night. It centers on the company’s familiar no-contract option, with announcers run commentary as if baseball mirrored the rules of the telecom business.
“It’s really a fun take on the absurdity of the wireless industry,” said Mike Belcher, T-Mobile’s VP for media, sponsorship and events.
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