T-Mobile Debuts Bill Hader Ads and Frequent Phone Upgrades
Posted in: UncategorizedT-Mobile CEO John Legere has made headlines in the wireless industry by openly mocking his competition, gratuitously swearing during press conferences and personifying the company’s brash new attitude, all with a wide smile. The press conference T-Mobile held on Wednesday was no exception, although Mr. Leger did refrain from saying the “F word” this time.
No wonder the company sought out comedic actor Bill Hader for its new marketing campaign. Mr. Hader — who retired from “Saturday Night Live” this year after nine seasons with the show — will be the company’s new pitchman.
Mr. Hader will be the face of the company’s new Jump program which will let customers update their phones up to two times a year by paying a $10 per month ancillary charge. Verizon and AT&T recently lengthened the amount of time their customers must wait for an upgrade to 24 months (or approximately 730 days). As such, marketing Jump will involve Mr. Hader suffering through 730 days of using a defunct smartphone.
Post a Comment