Jun
02
Symantec Expands Rebrand to Norton Products
Posted in: Uncategorized
Symantec has moved on to the next leg of its rebranding effort to show that it is more than just an antivirus company, with new ads and a slogan for its Norton products aimed at small businesses.
The computer-security company is taking a page out of the old Star Trek TV series, telling existing and potential Norton users to “Boldly Go” and use whatever device they want to run their lives or small business. The message: As long as Norton is on it, they shouldn’t worry.
The global effort, launched Monday, comes on the heels of its “Do It All” push in April. In that campaign, Symantec was aiming for enterprise-level IT managers, emphasizing that its products and services handle more than just data security.
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