Hasta La Creative!

Sweden Democrats, known as SD, the political party in Sweden that won 12,86 % of the votes at the last election but no other party wants to be associated with, are currently running a controversial campaign in one single subway station in Stockholm. As soon as the campaign went up, people on social media protested the message and spread photos of the posters, effectively ensuring that all the newspapers and the evening news would give the campaign earned media space. On the evening news, Amie Bramme Sey announced that she’s staging a demonstration against the ads, with a facebook event as the hub, which will take place tonight at 18:00, and already 12000 people have confirmed that they’re going.

The posters, and the elaborate sticker message that you see when you go down the escalators apologises to tourists for Sweden, in English. The copy reads: “Sorry about the mess here in Sweden. 🙁 We have a serious problem with forced begging. International gangs profit from peoples desperation. Our government won’t do what’s needed. But we will and we are growing at record speed. We are the only opposition party in Sweden: Sweden Democrats! Welcome back to a better Sweden in 2018.”
At the end of the escalator ride, two posters cover the wall, on the left there’s a huge image of what’s supposed to look like a Romani beggar sleeping in the street. “Sweden can do better than this” the line above it reads. On the opposite wall a giant SD logo and flowers cements their status as the “only opposition party in Sweden”.

Comedian and podcaster Soran Ismail responded to the campaign by tweeting “high time to start ‘planka’ (a word for fare evasion)” and the hashtag “Stockholm public transport spreads racism.” The tweet has been retweeted over 500 times, while some who are responding to it ask him why he’s encouraging people to break the law.
Hög tid att börja planka då #SLSpriderRasism— Soran Ismail (@Soranismail) August 3, 2015