Hasta La Creative!

As the specialists in helping motorcyclists get out on the road, Swann Insurance is giving
them even more reasons to ride in a new campaign from CHE Proximity.

Turning an everyday errand into an epic journey, a series of Swann ‘Inconvenience Stores’
are launching in remote locations, at the end of some of Australia’s best motorcycle rides.
Stocked with ‘Inconvenient Products’ including milk, chocolate and toilet paper, what used to
be a quick trip to the shops, is now a reason for riders to get on their bikes and open the
throttle.

Launching on TV, the campaign encourages riders to pick up the milk by finding their
furthest store on Google maps. The film is supported by social, PR, a range of riders
pledging to get the milk, outdoor that informs riders how far the next store is, and a line of
inconvenient products that double as a 10% off policy with Swann Insurance.

Store details:
Glenlyon General Store
63 Barkly St, Glenlyon VIC 3461
Store opens: Saturday 9 th September until stocks last

Little Rae
1/65 Queen St, Berry NSW 2535
Store opens: Saturday 16 th September until stocks last

The Bunyas General Store
Bunya Avenue, Dandabah Village QLD 4405
Store opens: Saturday 23 rd September until stocks last

New Vogue Roadhouse
87 Mitchell St, Bourke NSW 2840
Store opens: Friday 29 h September until stocks last