Apr
15
Survey: Small Businesses Want Marketing-Automation Software
Posted in: UncategorizedNearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner.
The report, released today, was based on an analysis of 365 phone conversations between small-business software buyers and Software Advice consultants.
For the purpose of the survey, small businesses are defined as those with $50 million or less in revenue, and 67% of respondents have revenue of $1 million or less.
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