Surprise! The New Republic Is Going to Make Native Ads for Brands
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The New Republic — which endured an exodus of writers and editors last December amid a broader shakeup at the magazine — has hired an executive steeped in native advertising to leads its ad sales.
NewsCred’s Kayvan Salmanpour is joining the company as its chief revenue officer, overseeing all revenue, including digital, print and events, The New Republic said Thursday. Most interestingly, he will “build a team to provide creative services for advertisers,” according to a memo from Guy Vidra, The New Republic’s chief executive officer.
In other words, The New Republic wants to make native ads for brands — a revenue source that publishers new and old are looking to establish and grow. And it wants those ads to not only run on The New Republic’s website, but elsewhere on the web. From Mr. Vidra’s memo:
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