Surprise! That Free Sandwich on the Street Was McDonald's
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Coca-Cola offers a feel-good, catchy song paired with scenes of family joy for its latest “Open Happiness” ad, and Starbucks’ shows how you can get ahead at work (hint: drink more espresso).
An undercover McDonald’s food truck in Chicago offers passersby buttermilk chicken sandwiches. Afterward, the sandwich eaters are shocked to find out they’ve been eating fast food. The sandwich, which boasts “no artificial colors, 100% chicken breast filet, buttermilk,” is McDonald’s latest new product. Others include the guacamole sandwich.
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