Surprise: Dad Blogger Finds Most Ads Portray Dads Well After All
Posted in: UncategorizedA dad blogger in search of outrage about how dads are treated in ads has discovered to his surprise that most ads last year portrayed dads pretty well.
Zach Rosenberg, author of the 8bitdad.com blog, sifted through 140 ads showing dads that he’d seen on TV and were captured by iSpot.tv last year. “Dad bloggers often sit around in their secret online societies and discuss exactly how bad dads look in commercials,” Mr. Rosenberg wrote. But when he methodically watched and evaluated the ads, he rated 60% of the ads “good” or “mostly good” in their portrayal of dads, and only 20% “bad” or “very bad.” He rated the other 20% as “neutral.”
What he now sees as a good year of dad ads in 2013 followed a bad one 2012, which brought ads he criticized ads from Sears, Clorox, Huggies, Hyundai, Oscar Mayer, Triaminic, Toyota and Doritos.
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