Surprise: A billboard for a good cause

Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause

As part of #VendorWeek, a campaign launched by the INSP for its 9,000-plus street magazine vendors in 35 countries, Serviceplan Suisse turned several posters into Surprise kiosks. During #VendorWeek, the vendors can use the posters to sell more magazines. If there is no vendor at the point of sale, passers-by can scan a QR code to access profiles of the vendors and learn more about their stories.

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