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Online
Supermanco

Racism is an important issue in Peru, and some of the racist comments toward dark skin color people is to tell them “door colored people”. Last year, something like this happened in Twitter between some university students, and that’s when “I love door colored people” campaign appeared, with Supermanco, a popular Comic, and YoupanquiBBDO. #ILOVEDOORCOLOREDPEOPLE turned in a trending topic against racism so quickly.

Advertising Agency:YoupanquiBBDO, Lima, Peru
Executive Creative Director:Miguel Leon
Creative Director:Renato Farfán
Copywriter:Renato Farfán
Art Director:Mario Cedron, Renato Farfán
Designer:Andres Ortiz
Animation:Ismael Cerna
Account Director:Monica Roggero
Account Supervisor:Yanira Aponte
Production Company:Mona
Director:Silvia Prieto
Post Production:Freddy Hurtado
Producer:Paola Saavedra, Renzo Mena
Music Studio:Audiocast
Pr Agency:Pop Com PR