Mar
31
Super PACs Could Outspend Political Campaigns in Midterm Ad Wars
Posted in: Uncategorized
It’s unlikely that the 2014 midterm elections are going to blow away any ad spending records, with the exception of one. Some say this will be the first time that Super PACs outspend actual campaigns.
According to Kantar Media, from Jan. 1 to March 25, the Koch brothers-backed Americans for Prosperity aired 14,624 spots in nine Senate races and the pro-Democrat Senate Majority PAC has aired 6,061 spots in six of those races. Elizabeth Wilner, senior VP at Kantar Media Ad Intelligence, said “exponentially more” Super PAC money will be spent this year and for the first time Super PACs will outspend campaigns.
Much of the Super PAC money will be spent on ads attacking — and somewhat less money will be spent defending — the Affordable Care Act.
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