Super Bowl's Annual Buffalo-Wing Binge Eased by Lower Prices


Last summer, Wingstop worried about the Super Bowl.

Demand for chicken wings typically ebbs during the summer months, pushing prices down. That lets the restaurant chain, with more than 1,000 U.S. locations, stock up on its key product for the busy football season, which culminates on Sunday with the Super Bowl.

But something was off in 2017. Chicken wings, growing in popularity for years, were everywhere. That included the convenience store chain 7-Eleven Inc., whose promotion helped drain supply and send prices surging as much as 34 percent to a record $2.16 a pound in September from a year earlier.

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