Hasta La Creative!

While advertisers including Coca-Cola, General Motors and Cheerios last year promoting diversity in their Super Bowl spots, this time around at least three major marketers will celebrate what it means to be a father.

Nissan, Dove and Toyota are tapping both famous and regular dads in a series of vignettes, online videos and social media campaigns leading up to their Super Bowl XLIX ads, all to show the caring side of men, the choices they make for their families and the everyday moments between children and their fathers.

The brands are looking to tap into the escalating conversation surrounding the role of fathers in the household and re-make the image of masculinity in media.

Continue reading at AdAge.com