Super Bowl ratings drop, Google ad sales jump (again), and Adidas backtracks: Tuesday Wake-Up Call
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What people are talking about today
Sunday’s Super Bowl broadcast was the least-watched in 11 years. And is it any wonder? The New England Patriots-Los Angeles Rams matchup was a slog. Ad Age’s Anthony Crupi says the game was “tedious” (the blah Maroon 5-led show at halftime didn’t liven things up, either) and reports that, going by Nielsen live-plus-same-day data, CBS’s broadcast averaged 98.2 million viewers and a 41.1 household rating. That made it “the least-watched linear TV broadcast of a Super Bowl in 11 years, and the lowest-rated in 16 years,” Crupi writes. Then again, it’s hard to get a good handle on the number of viewers compared to previous years; read Crupi’s full story for an explainer on why Super Bowl ratings still have a big asterisk attached.
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