Hasta La Creative!

Hollywood will be working hard for carmakers on Super Bowl Sunday.

At least six auto brands will advertise during Fox TV’s telecast of the National Football League championship game on Feb. 2. Jaguar, the British luxury sports-car brand owned by Tata Motors, plans its first spot ever, while Laurence Fishburne appears in spots for Kia and the Muppets ride in a Toyota.

Ad Age considers the football game and the ad game within it to both begin at kickoff, but James Franco will also be pitching Ford in a commercial to run between the coin toss and kickoff, getting plenty of eyeballs in the process.

Continue reading at AdAge.com