Hasta La Creative!

Earlier this month we asked “Where are the women?” in Super Bowl commercials. In any other year it wouldn’t come as a surprise to see few women featured in big game spots. But even amid the #MeToo and #TimesUp movements, marketers don’t seem to be making much of an effort to even appear inclusive.

As of Thursday morning, there were more than two times as many male celebrities than female appearing in Super Bowl commercials (20 men compared with just eight women).

There’s certainly fear among marketers to even seem controversial. But beyond that, we will be hard-pressed to see any sort of real change in depictions of women in advertising unless there’s a better balance among the people creating the ads.

Continue reading at AdAge.com