Hasta La Creative!

Good afternoon Super Bowl junkies,

I’m Jeanine Poggi, Ad Age’s senior editor, here with the final edition of our Super Bowl Alert. This morning is a fog, with neither the game nor many of the commercials, proving especially memorable. I’m trapped in a blur of 1990’s pop culture and robots (seriously what was up with all the robots? More on that later.)

Mediocrity is the word Ad Age Editor Brian Braiker uses to describe this year’s crop of Super Bowl ads in his complete review of all the national commercials that aired between the coin toss and end of play. I couldn’t agree more: in an effort to avoid any sort of controversy, Super Bowl advertisers played it safe with many jokes that fell flat and weak attempts to try to win over hearts with nostalgia. (I must admit, in some cases, like with Doritos’ hip-hop version of the Backstreet Boys’ “I Want It That Way,” it worked).

Continue reading at AdAge.com