Super Bowl Alert: Auto Bowl Finally Takes Shape, Wix.com Gets Last-Minute Opportunity
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The auto game is starting to take shape.
Fiat Chrysler said on Friday it made a large Super Bowl buy, with plans to air five spots in the game, E.J. Schultz reports. In true Chrysler fashion, the automaker didn’t reveal any other details about which of its labels it will promote. It has made big impressions in the game over the years with spots including “Born of Fire,” starring Eminem for Chrysler, and “Halftime in America,” starring Clint Eastwood, also for Chrysler.
Toyota also upped its ad buy to three spots from two as it looks to push its Olympics and Paralympics sponsorships, according to Shultz. The automaker released two of its ads on Friday, one 60-second spot tear-jerker called “Good Odds,” which portrays the journey of Canadian Paralympic skier Lauren Woolstencroft from infant to gold medalist. The other, a 30-second spot, is a cut-down of an ad that first aired in October, squeezing 100 people of all ages into a 120-second video combining scenes of athletic training with Toyota’s mobility technologies. Toyota sat out of the game last year.
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