Super Bowl Advertisers Get Six Times as Many Social Media Mentions on Big Day
Posted in: Uncategorized
How much of a boost did brands that advertised during the Super Bowl get in social media mentions the day of the big game? A fairly significant one, according to Adobe Digital Index research. Super Bowl advertisers had 6.2 times as many social mentions on Feb. 3 as they did for their 30-day average. The term “Super Bowl” garnered 4.9 million mentions, more than 20 times its average.
Out of the 30 in-game advertisers, Radio Shack was the social media winner, with a 22-times increase in social mentions, thanks to its ad packed with 1980s icons, including Mary Lou Retton, Twisted Sister’s Dee Snyder, Alf, Ponch, Kid (and Play), Hulk Hogan and Chucky.
As previously noted, marketers have a great opportunity to capitalize on social media marketing during the Super Bowl, and many already saw large gains in their social media mentions during the week leading up to the game. Chevrolet, for instance, garnered a serious spike in social media chatter on Jan. 28, the day it released a teaser TV ad for its Super Bowl spot.
Post a Comment