Hasta La Creative!

An infographic from mobile ad network Mojiva details the planned behaviors of mobile and tablet users during the Super Bowl. Overall, smartphones will remain a primary mechanism of social activities during this year’s game,Here are some key findings from the research:

– 9% of tablet owners plan to use their device during the game, while 56% of smartphone users intend to engage on theirs.

– 45% say they use their smartphone during the game to post updates to their social networks, while 58% say they discuss the game through text, IM or email.

– Texting (26%), Posting to social networks (21%) and Talking (20%) are the leading smartphone activities during the Super Bowl.

– More then half (54%) of respondents say the Super Bowl has impact on how they feel about a brand.

– At 59%, entertaining mobile ads takes the lead over more relevant (13%) or sponsorship (15%) ads that are displayed.