Feb
07
Super Bowl Ads Included More Women, Study Says — and Featured Them Less
Posted in: Uncategorized
Women were slightly easier to spot in Super Bowl ads this year but still fared notably worse than men and even lost ground by one measure.
The proportion of Super Bowl ads including women at all grew to 73 percent from 62 percent, the research firm ABX says. Men, by comparison, appeared in 88 percent of the spots, up from 86 percent.
Super Bowl ads where women played a modest role grew to 34 percent of the total from 21 percent a year ago, ABX calculates. But the percentage of ads where women played a “significant” role fell to 34 percent from 43 percent. Men were prominent in 72 percent of the ads.
Post a Comment